NEA award 2 yr $10 million contract to advertising firm to fight dengue.

[byfun]

Read in news the other day that NEA just award a yearly $5M contract to an advertising firm to raise awareness. 2nd year subject to renewal and is also $5M.

I think this $10m just award more subcon to do check and fogging. Advertisement on radio and tv will also be much lesser than the $10m. Pay $10m just for advertising is too much. Budget too much.. seem always the case for many gov agency.

[yeobt]

the question is, who is the boss behind the awarded coy.

[therat]

http://www.straitstimes.com/breaking...engue-20130427

Singapore, in its fight against dengue, has awarded a contract worth up to $10 million to an advertising firm for year-round campaigns against the deadly disease.

The contract from the National Environment Agency (NEA) to DDB Worldwide is made up of two parts: $5 million for campaign costs from now till next March and another $5 million should the contract be extended another year.

The year-round campaign against the worsening epidemic starts tomorrow and there will be no let-up even during the months when the Aedes mosquito is lying low.

The disease peaks during the hotter months between May and October.

[therat]

http://en.wikipedia.org/wiki/DDB_Worldwide

DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies (revenues US$12.69B according to Advertising Age in April 2008).[1] The owners of the international advertising agency groups Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings in 1986 to form the holding company Omnicom. At that point Doyle Dane Bernbach and Needham Harper merged their worldwide network agency operations to become DDB Needham. Since 1996 that network has been known as DDB Worldwide.

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ang mo MNC

[ymmij]

local advertising agencies CMI?

why can't we support local companies? even government is not doing that...

[hkh]

Yup...can't understand too.....sometime can award to a $2 company.....sometime cannot..... very chim.....

[Beerman]

2 years 10m.....that company now laughing......all the way to the bank.... knn! Hire more ppl to clean the long kang lah! c....b...

[foxwagon]

Last time those campaigns like Raise Productivity, Speak Mandarin, Stop At Two...., got use advertisement companies or not?

[hkh]

Think later someone will come up and say it's every cent well spent !!!!

To me.....it's just money down the drain......

[mshak]

Originally Posted by Beerman

2 years 10m.....that company now laughing......all the way to the bank.... knn! Hire more ppl to clean the long kang lah! c....b...

i agree with u bro

10 mill they can hire specialist to catch areas where mosquito breed and help clear the stagnant water while checking and educate the home owners