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View Poll Results: Is $20Million Too Much to Spend
YES, too much 7 25.93%
No, not too much 19 70.37%
Dont Know 1 3.70%
Voters: 27. You may not vote on this poll

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Old 14-06-2018, 08:20 AM   #11
Euphonlst
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Not forgetting those ammunitions too from home team to military.
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Old 14-06-2018, 01:18 PM   #12
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Singapore may have gained over $700m in exposure as host of Trump-Kim summit: Analyst Meltwater

Rachel Au-YongHousing Correspondent
While pundits debate whether the meeting was a success, Singapore itself may have gained more than $700 million in exposure by hosting the historic Trump-Kim summit, according to a media intelligence analyst.

It estimates the Republic reaped a 38-fold return, thanks to tourism, retail and media exposure.


Singapore spent about $20 million in total, of which half went to security costs. It is understood that less than $5 million went to media costs, including the international media centre, for some 2,500 journalists. The Government did not elaborate on other expenses.


But North Korean leader Kim Jong Un's tour of the Marina Bay area made the front pages of many newspapers, and the Singapore skyline appeared on many news bulletins, including that of late-night talkshow host Trevor Noah.

Media intelligence firm Meltwater estimates that the advertising value, based on global online media mentions over the three days the leaders were here, added up to $270 million. But take into consideration the buzz generated since last month, and advertising value balloons to about $767 million, it said.

The number would likely have been higher if the expected value of print, broadcast or social media mentions was also tracked.

While different firms use different formulas to calculate the estimated media value, Meltwater said it arrived at its estimates by multiplying the number of people it reached by 0.025, which is the probability that someone will read an article, and then by 37 cents, which is the industry formula for the monetary value of someone reading an article.


The hotels, in particular, gained the most from the attention. About half of online articles, or over 20,000, mentioned the Capella, where the one-day summit between United States President Donald Trump and Mr Kim was held. The hotels where Mr Trump and Mr Kim stayed in - Shangri-La and The St Regis, respectively - had a mention in a fifth of the articles each.

Media monitoring firm Isentia said it was also meaningful to analyse the sentiments of such coverage, estimating that 69 per cent of the buzz generated by the summit was positive, compared with 24 per cent which was neutral and 7 per cent that was negative.

Besides the media exposure, Singapore can expect at least $7.2 million from the three days based on tourism receipts, said Ngee Ann Polytechnic senior lecturer Michael Chiam. He arrived at this figure from the roughly 4,000 journalists and security personnel spending an average of $600 a day, including their accommodation, which would have formed the bulk of the costs.

However, this short-term gain might be counterbalanced by visitors who stayed away because of the summit, said Singapore Polytechnic retail and marketing lecturer Lucas Tok.

In fact, increased security measures on Sentosa and in Orchard may have deterred some shoppers, local and tourist, he said.

However, all analysts pointed towards benefits that would be reaped further down the road.

"Where is Singapore?" became one of the most-asked questions on Google and indicated an increased awareness of the country, they said.

Mr Tok said: "Usually, after a place has received some traction, visitor numbers tend to go up in the next few months."

Mr Nicholas Fang, director of security and global affairs at the Singapore Institute of International Affairs, said the summit boosted Singapore's branding in a global competitive environment.

"The fact that a small country like Singapore could be the focal point of global attention for so many days will do no harm to the Singapore brand, and there will be flow-down benefits to Singapore companies and individuals on the international stage," he said.
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Old 14-06-2018, 02:29 PM   #13
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after 50+ years of independence, so many people still dunno where is Singapore ?


either these are rednecks who dun step out of their country,
or Singapore and Tourist Board has done a really bad job all these years
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Old 14-06-2018, 03:28 PM   #14
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Quote:
Originally Posted by jwhtan View Post
after 50+ years of independence, so many people still dunno where is Singapore ?


either these are rednecks who dun step out of their country,
or Singapore and Tourist Board has done a really bad job all these years
I would like to think it is the former.
Many Americans even does not know how many stars on their state flag
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Old 14-06-2018, 03:36 PM   #15
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Even the foreign press are not spared...
They called the place where Trump and Kim met LHL as the Istana Palace.
Istana means palace in Malay so it is Palace Palace????
And Istana is NOT the residential place where the PM resides. It is the President.
There was also some maps that showed Shangrila, St Regis Hotel situated at Sentosa Island???
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Old 14-06-2018, 05:26 PM   #16
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Quote:
Originally Posted by jwhtan View Post
after 50+ years of independence, so many people still dunno where is Singapore ?


either these are rednecks who dun step out of their country,
or Singapore and Tourist Board has done a really bad job all these years
The have a news segment when I was there , "The World Tongiht"
Its all about USA and Canada.

I havent heard of Doha before too.
and which is the largest African economy?
Which novel is the best seller selling over 500 million copies?

We only know things we want to know.
What is Singapore?
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Old 14-06-2018, 05:27 PM   #17
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Quote:
Originally Posted by lenghan View Post
Even the foreign press are not spared...
They called the place where Trump and Kim met LHL as the Istana Palace.
Istana means palace in Malay so it is Palace Palace????
And Istana is NOT the residential place where the PM resides. It is the President.
There was also some maps that showed Shangrila, St Regis Hotel situated at Sentosa Island???
btw, where is our head of state during the 20m summit?
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Old 14-06-2018, 08:55 PM   #18
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Default 'Where is Singapore?': Trump-Kim summit a PR coup for tiny city-state

SINGAPORE (Reuters) - As images of North Korean leader Kim Jong Un strolling by revelers at a rooftop bar the night before an unprecedented meeting with President Donald Trump circulated around social media sites, U.S. citizens started asking ‘Where is Singapore?’.


‘Singapore’, the tiny Southeast Asian city-state that played host to nuclear talks earlier this week, was the most searched term on internet search engine Google in the United States on Monday with over 2 million hits.

Related searches during those 24 hours included ‘Where is Singapore’, ‘Singapore summit’ and ‘time in Singapore’.

Blanket media coverage on Monday included Kim’s surprise tour of the iconic Marina Bay Sands hotel and its surrounding gardens, and the first hours of the meeting with Trump in the resort island of Sentosa.

Singapore said it spent S$20 million ($15 million) on the summit, a figure that drew the ire of some citizens. However, marketing experts say the coverage generated from the event could be worth more than 10 times that.

“It places Singapore on the map for international audiences,” said Oliver Chong, executive director, communications and marketing capability at Singapore Tourism Board.

Tourism contributes around 4 percent to Singapore’s GDP per annum. Visitor arrivals hit a record 17.4 million last year boosted by China, its top market, and India.

But just months ago, lifestyle magazine Time Out ranked Singapore among the world’s least exciting cities.

Andrew Darling, CEO and founder of communications agency West Pier Ventures, said it would cost more than S$200 million to generate the kind of publicity Singapore has received so far by hosting the summit.

Media intelligence firm Meltwater said the coverage over the three days around the summit equated to $270 million of advertising, while the month leading up to it was worth $767 million.

“The Trump-Kim Summit has arguably been the single most important event that brought Singapore to the attention of the most people around the world,” said Jason Tan of media advertising agency Zenith Singapore.

“For many Asians, Singapore as the choice of destination reinforces our image as an efficient and safe country. For Americans who might not be as familiar with Asia, the summit definitely brought Singapore into the global spotlight.”

Online travel agent Expedia said its data showed searches from global customers for trips to Singapore had risen by 58 percent on June 10-11 relative to the same days in 2017, including a 220 percent rise in searches by U.S.-based customers.

Still, even some who should know better struggled to accurately place Singapore - known as the Little Red Dot in reference to its depiction on a map.

The U.S. State Department mistakenly made Singapore a part of neighboring Malaysia in a note issued in connection with the summit, drawing a slew of snide comments on social media.

Reporting by Aradhana Aravindan and John Geddie. Additional reporting by Dewey Sim and Jamie Freed. Editing by Lincoln Feast.
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Old 14-06-2018, 11:28 PM   #19
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I am surprised the polls results here reveal many feel the $20 mil is not too much, considering the anti-garmen sentiments over so many topics discussions
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Old 15-06-2018, 12:02 AM   #20
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I am surprised the polls results here reveal many feel the $20 mil is not too much, considering the anti-garmen sentiments over so many topics discussions
Peanuts imho.



Suspect the pro rate salaries for ministers in attendance cost more.
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