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Old 26-05-2012, 05:56 PM   #1
DreamFish Inc.

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Default Announcement: Price of MerLion Arowana


DSC_0016 by pschia71, on Flickr


26th May 2012

Dreamfish Inc. would like to announce that, amidst the ongoing price war in the arowana industry, there will be NO price adjustments to our MerLion Arowana worldwide. It is Dreamfish’s policy not to participate in any price wars as we believe our fishes are already priced at their deserving values. Price wars will only undermine the quality standard and integrity of the arowana industry.


Dreamfish Inc. has meticulously classified our MerLion Arowana according to their true bloodline as we aim to be truthful in our selling and prevent any disappointing experience by hobbyist. At the same time, we have priced our fishes reasonably enough to make a decent profit to continue our dream in breeding the world’s best arowana.

We urge hobbyist to continue to support Singapore bred arowana. Why? Arowana breeding farms’ capital and operating costs in Singapore are at least three to five times higher than farms in Malaysia and Indonesia. Hence, in general, our breeders are conscientious in breeding only good quality arowana in order to be competitive and command a slightly higher premium than our neighboring countries. This is only logical. However, this premium does not necessarily match the difference in capital and operating costs. Buying Singapore bred arowana has its own merits in terms of quality vs price. In short, value for money.

Hobbyist should not be under the false impression that farm bred arowana from countries where asian arowana originated from are better than those from Singapore. Singapore has been the major hub in ornamental fish trading and the earliest country to trade in Asian Arowana, resulting in large quantities of arowana being imported. This has allowed Singapore to obtain many pure bloodline arowana during the early days which have passed down till today. Hence, Singapore bred arowana has its esteemed values as they started from a strong bloodline foundation.
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Last edited by DreamFish Inc.; 26-05-2012 at 05:59 PM.
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Old 27-05-2012, 06:48 PM   #2
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Well say. Noted with thanks.
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Old 27-05-2012, 08:39 PM   #3
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Any pic of your Merlion Aro ?
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Old 28-05-2012, 01:04 PM   #4
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Well said. But you guys should band together and get government support on this.

But then, the arowana industry only gives really heritage value to Singapore, not real economic value. Sigh..

Hobbyists also do want to support SG farms but it's tough admist such high levels of competition!
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Old 29-05-2012, 08:29 AM   #5
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Default Made in Singapore

Well said. I think we must first have to ask ourselves as hobbyist why we are not supporting arowana made in Singapore. In Singapore, we have enough breeders to supply arowana for our local market. Just my opinion.
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Old 01-06-2012, 01:56 PM   #6
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"Dreamfish Inc. has meticulously classified our MerLion Arowana according to their true bloodline as we aim to be truthful in our selling and prevent any disappointing experience by hobbyist. At the same time, we have priced our fishes reasonably .."

No doubt. Agree!
Not many farms around the region dare state that. Not many, even in Singapore.

RED: Cheap red from nearby country that flood Singapore market, a few years back, also have a mix of good and bad quality fishes.

XB: Now the XB that flood Singapore market this time have the same problem.

BUY from a trusted farm in Singapore. .. i did.
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Old 01-06-2012, 10:26 PM   #7
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Very well said! From now on i will get Singapore arowana
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